Speed is the Ultimate Conversion Lever
When you are driving paid traffic to a dedicated landing page, your biggest enemy is friction. Load time is the absolute peak of that friction. Top advertising platforms strongly advise keeping all essential page assets incredibly light. If your page takes more than three seconds to fully render, you are actively burning your ad spend because visitors will simply leave. To stop this financial bleed, you must regularly audit the two heaviest elements on any webpage: visual media and downloadable documents.
You do not need to touch a single line of backend code to drastically improve your page speed. Start by opening your landing page and saving every hero image and background graphic to a local folder. Next, gather any PDF lead magnets you are linking to for your users. Run them through a strict optimization process to ensure your media assets are perfectly tuned for modern web delivery using high performance tools like the FlowFix Image Compressor.
